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'Radically Transform Your Business Negotiation Results Through The Use of Structured Preparation, Unleashing Creativity and Applying Powerful, Ethical Influencing Techniques.'

 


 From: Jan Potgieter

Did you know that most people think negotiation is an event that takes place in a formal setting like when a contract is being discussed or when there is a strike by a labour union that needs to be resolved? Well, nothing could be further from the truth.

Every time you interact with someone where you would like them to do something for you or when they want you to do something for them you are busy negotiating. Negotiation takes place equally when you are trying to convince your husband or wife to go see a movie you would like to see or when you are trying to agree on the terms of your employment or the details of a multi-million dollar project.

Like it or not, you have no choice on whether you negotiate or not, you can only decide how good a negotiator you would like to be. The minute that you recognise that negotiation is an on-going and never ending process in which you participate every day, you are ready to transform your results.

Here are two questions that I would like you to consider:

1.) Are you extracting the optimal value from your business related negotiations?

2.) Are you producing the negotiation results you want and need?

Fundamentally, there are two kinds of business negotiators:

1.) Ad Hoc Negotiators' who rely only on their intuition and past experience in an attempt to gain the most from their business negotiations.

These negotiators have:

  • No clear negotiation objectives.
  • No structured way of preparing for business negotiations.
  • No way of knowing how their approach compares to recognised business negotiation best practices. 
  • Little or no confidence in their ability to go toe to toe with professional business negotiators.

- or -

2.) Professional Business Negotiators' who know that success leaves clues and who follow the proven strategies, tactics, techniques and plans used by the most successful negotiators out there. 

These negotiators harness the power of the latest research results to maximise their chances of achieving the outcomes that they need from each and every negotiation they are involved in. 


 

Capitalise On Opportunity 

 


A year from now, the 'Ad Hoc' Negotiators will either still be struggling, hanging by their fingertips or hoping for miracles. However, the Professional Business Negotiators will be 'hitting it out of the park' and enjoying the results of successful business negotiation. 

The Professional Business Negotiators will be enjoying the fruits of repeated negotiation success. They will be:

CheckmarkCommunicating confidently and persuasively, significantly improving the likelihood that their counterparts will agree to their requests.

CheckmarkCarefully planning their negotiation approach ensuring the inclusion of well established negotiation best practices in each interaction with their counterparts.

CheckmarkMoving negotiations away from a one dimensional focus only on price to an even handed negotiation about overall value.

CheckmarkStrengthening key relationships whilst at the same time avoiding leaving any value on the table or compromising quality.

CheckmarkGaining concessions of equal or greater value from their counterparts in return for each concession they make.

Do you want to be a Professional Business Negotiator? My intent is not to incite fear or paranoia...however, I do acknowledge that they both serve as powerful catalysts for taking action. Now is a great time for demonstrating self reliance and doing everything you can to create a performance improvement that accelerates your negotiation results, expands your vision and translates into better financial and relationship returns.

At Business Negotiation Solutions we've been able to test a lifetime's worth of strategies, tactics, techniques and ideas in the real world and that's why global companies like Vodafone, Pfizer, Adidas, Network Rail and many, many more follow our Business Negotiation Methodology with great success.


 

The Reality

 


An old management adage says that you can’t manage what you don’t measure. In order for you to supercharge your business negotiation performance,  you need to realise that improved results will only follow the 'measuring' or benchmarking of your own negotiation preferences, competencies and behaviours against both best and leading business negotiation practices.

For too long the topic and mastery of negotiation has been the preserve of academic institutions. Almost all companies and educational institutions that teach negotiation adopt an approach that is far too broad and vague to have the kind of impact that can turn business results on its head. You see, trying to turn people into good ‘negotiators’ is a lot like trying to turn people into great 'sportspeople'.

How do you train someone to be a good sportsperson?

What does a good sportsperson look like?

Whilst I am sure that most professional sportspeople probably are disciplined, eat healthily, exercise regularly and get plenty of rest they will also have to master the technical demands of their chosen sport. If you want to be a good race car driver you will have to master different technical skills than you would require to be a good tennis player.  

As far as I know, I’ve never come across a generic ‘sports coach’ in a professional sports environment. The only professional sports coaches that I’ve come across are discipline specific Football Coaches, Tennis Coaches, Golf Coaches, Baseball Coaches, Basketball Coaches, Rugby Coaches, Cricket Coaches and so on.

You see, there are no general sports coaches because it just doesn’t make sense to work with a generalist when you want to be a professional sports person.

When approaching the topic of negotiation it is equally unhelpful to try to categorise people simply as “good negotiators”.

It is simply not true that if you are a great mediator or labour union negotiator that you are also a good purchasing, sales or executive negotiator.

This is why here at Business Negotiation Solutions we have decided to help you supercharge your skills in negotiation solely within a business related context.

You and I both know that no matter how good or bad your business negotiation results have been, you can always do better.  

 

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The New Realities

 


Let’s face it, we are all facing the same reality. We are experiencing an ecomonic environment which is unprecedented in our generation and the world that we live in is characterised by ongoing wars, record unemployment figures, massive consumer debt and enormous government deficits.

Our daily lives are characterised by uncertainty and even fear of the future.

The environment that we are in underlines the necessity for making a serious and sustained commitment to continuously improving our performance – just as the professional golfer cannot afford to cease practising and further refining their approach lest they fall prey to the competition who are making the investment in continuous development. 

Honing your communication skills in general and your business negotiation skills specifically will help you to significantly reduce the likeliness of being outperformed by your competitors and will go a long way towards providing you with the control & confidence you need in your business related negotiations with your suppliers, customers, colleagues, shareholders and other stakeholders.

As someone who leads more than 50 business negotiation workshops per year with leading companies like Vodafone, Pfizer, Adidas, Network Rail, Telefonica and many others, I’m well aware that most people and organisations don’t pay enough attention to ‘how’ they negotiate - rather they spend too much time and effort on ‘what’ they negotiate.

Unfortunately, most people will NOT make significant and lasting negotiation performance gains and they will continue focusing more on the ‘what’ rather than the ‘how’.

However, there’s some good news on the horizon, and if you read the section below I’ll share with you a simple, yet highly effective strategy for positioning yourself for continuous business negotiation success.


 

The Solution

 


So what can you specifically do in order to be more successful in your business related negotiations?

  • Do more of the same?
  • Spend more time thinking about how to achieve your own and your company or organisations' objectives & targets?

You and I both know that you don’t stand much of a chance succeeding with that strategy, yet that is EXACTLY what the majority of people will do.

Why not do something entirely different, why not focus on applying the 80/20 principle to your negotiations?

I am willing to bet that only 20% of the negotiation interactions that you are involved in contribute 80% of the value in your business environment. It is impossible for all of your negotiations to be equally important. It is highly likely that you are over-investing in some negotiations and significantly under-investing in other negotiations.

If this is true,

·         Why would you even consider applying the same type of approach to all of your negotiations?

You will immediately be more successful in your negotiations if you:

1.      Start applying different negotiation strategies and approaches to different negotiations.

a. If a negotiation falls outside of the critical 20% mentioned above then you should seriously consider being more competitive (assertive) or even avoid getting involved in those negotiations.

b. If a negotiation falls within the 20% mentioned above then you should most definitely pursue a collaborative or at least a compromising approach as these negotiations are critical to you surviving and thriving.

2.      Understand the impact of your preferences and your counterparts’ preferences on the way that you negotiate.

Your overall negotiation capability is made up of a combination of your behaviour, your competence or skill and your preferences. It is critical for you to understand that the way you negotiate is primarily a consequence of your preferences rather than your competence or ability.

This is true because your preferences are by far the best predictor of your behaviour in negotiations, as it is in life.

Let’s face it; you spend more time doing what you like to do rather than what you are capable of doing. Think about it, if your ability to do something was a good predictor of what you actually ended up doing, then all of us would adhere to the advice of experts who tell us to not only brush our teeth twice a day but also to floss twice daily. We would all eat 5 fruits and vegetables every day, we would all stick to the speed limit and we would all exercise regularly. These actions are all within our ability to do.

You see, it is not our ability to do something that determines what we end up doing. We all just naturally tend to do more of the things that we like to do.

This is also true in negotiations. Some of us have a preference to focus on the facts and figures, others like to focus on the long term relationship, some prefer to come up with creative ideas and others prefer to haggle for every penny.

If you want to immediately improve your negotiation results it is critical that you realise that it is not useful to think too much about what is right and wrong in the context of your negotiations as your counterparts will also have preferences just like you have preferences. And your preferences are highly likely to be influencing your opinion about what is right and reasonable and what is unreasonable or wrong.

You should be aware of the fact that those who negotiate with you also have their own preferences and it is up to you to uncover what those preferences are if you want to be successful in persuading them to move in your direction. Of course, the only way in which you will uncover what their preferences are will be to ask them some questions.

In the Business Negotiation Best Practice Program you will learn to apply the 80/20 principle to all your negotiations and you will gain a detailed understanding of your preferences and accompanying strengths & weaknesses enabling you to consistently achieve great negotiation outcomes.         


 

Introducing the Business Negotiation Best Practice Programme

 


Once you say yes, I’m ready to transform my business negotiation results; we’ll show you step by step how to change your business negotiation approach for the better – dramatically better!

You and your organisation have the potential, the resources are readily available, and the Business Negotiation Best Practice Programme is the perfect opportunity to help you make monumental negotiation performance gains. What’s missing is your decision to go for it.

It will be an intensive journey and we’ll be by your side every step of the way until you’ve started reaping the rewards of an improved business negotiation capability. Say the word and we’ll teach you all the negotiation strategies, techniques and tactics that you will ever need to optimise the outcomes of all your business related negotiations. We’ll prove to you that you can deliver better results sooner than you expect.

Register and join the more than 7,500 people from 42 different countries who have participated in the Business Negotiation Best Practice Programme to date.


 

Why is the Business Negotiation Best Practice Programme so effective?

 


The Business Negotiation Best Practice Programme is a revolutionary negotiation performance acceleration programme where participants get a detailed insight into their individual business negotiation strengths and weaknesses benchmarked against meticulously researched and well established business negotiation best practices.

It is the only programme of its kind to offer every participant the opportunity to participate in individually filmed negotiation simulations with an expert negotiator as counterpart where the results are also individually debriefed by an experienced and expert business negotiator.

The programme is demanding and requires your full involvement and commitment but you can expect monumental performance gains as a consequence of participation in the programme.

The best part is that once you have signed up, we will act as your personal coach and we will keep you engaged and supplied with practical tools, strategies, tactics and techniques on an on-going basis throughout the programme’s 14 week duration.

The Business Negotiation Best Practice Programme is an extreme performance workout that delivers astounding results. The complete programme includes:

 

Video Camera      2 X Individually Filmed Negotiation Simulations where your negotiation skills will be put to the test by an expert business negotiator. You will receive detailed feedback on your individual negotiation strengths & weaknesses.
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Attendance to the 2 Day Open Access Business Negotiation Best Practice Workshop in London facilitated by 2 Senior Consultants. Includes 2 individually filmed negotiation simulations & feedback sessions.

Personal Negotiation Style Profile
 
Personal Negotiation Style Profile packed with valuable information about your preferred approach to negotiations. You will learn whether you have a preference for a Competitive, Compromising, Collaborative, Accommodating or Avoiding negotiation style.
NBI Profile
 
Personal Communication Preference Profile packed with information about your preferred approach to communications with others. You will discover whether you have a preference for the Vision, Value, Process or Relationship dimensions of business negotiations.
Business Negotiation Preparation Toolkit
 
The BNS Negotiation Preparation Toolkit which is the world’s most comprehensive guide for business negotiation preparation. Includes 47 wallet reference cards to assist you in deploying all the negotiation strategies, tactics and techniques in your work environment.
Preparation Checklist
 
The Business Negotiation Preparation Check List guiding you at a glance to consider all the elements that require your focus and attention to ensure an optimal negotiation outcome.
Magnetic Persuasion
The Principles of Persuasion based on more than 60 years of research. Using Cialdini’s 6 principles of persuasion in the way that you present your arguments will significantly increase the likelihood of you receiving a ‘yes’ to your requests.
Uncovering Interests
 
Uncovering the Interests that support the positions assumed by our negotiation counterparts. You will learn what criteria drives the decision making of individuals and organisations in the context of business negotiations so that you can more effectively ‘get into the shoes’ of your counterparts.
Identify the Zone of Possible Agreement
 
How to Set Business Negotiation Objectives in such a way as to significantly increase the odds of you obtaining your negotiation goals.
Strategy Selector
 
How to Determine The Appropriate Negotiation Strategy based on your assessment of the negotiation landscape. Selecting and adhering to a fit for purpose negotiation strategy will ensure that you communicate accurately in line with your intent and will significantly reduce the risks associated with miscommunication.
Tactics
 
Using & Countering Negotiation Tactics based on your assessment of the negotiation landscape. You will learn to use & counter the 30 negotiation tactics most often used to support business related negotiations across the world.
Climate
 
How to Manage the Negotiation Climate to support the execution of your selected negotiation strategy & tactics.
Cross Cultural Negotiation
 
How to use 2 Key Criteria to Optimise Cross Cultural Negotiations minimising the risks associated with the complexities of doing business internationally.
Round Table
 
Membership of the Business Negotiation Round Table giving you continuous access to premium content for 14 weeks after completion of the 2 day Instructor Led Workshop.
Templates & Tools
 
Detailed Guides & Forms assisting you to deploy negotiation best practices to all of your negotiations.

What you’ll be getting is the knowledge, skills and tools necessary for creating successful business negotiation outcomes. There’s nothing left to chance and there’s nothing for you to guess about.

When you have finished this programme you will realise just how easy it can be to significantly increase your returns from your business negotiations.


 

Unconditional Money Back Guarantee

 


I personally guarantee you will be absolutely thrilled with your investment in the Business Negotiation Best Practice Programme and I am providing you with a ZERO Risk, Unconditional Money Back Guarantee.

I invite you to test-drive the Business Negotiation Best Practice Programme for a full 6 months. If you are not absolutely thrilled with what you have been taught, discovered and implemented, and you can’t see the profits from continuing to apply your knowledge where you learn how to drastically improve your business negotiation results….you can get a FULL refund.

No one will ask you any questions. No Hassle. No ‘Fine Print’.

Simple and straightforward; you are 100% delighted with what you get from the Business Negotiation Best Practice Programme or I want you to ask for a full refund. I know the value you will get and I am prepared to ‘back myself’ knowing it does everything I said it would. This is the best Guarantee that I can offer.

You have nothing to lose and everything to gain by registering.

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This programme just might be the breakthrough that will change everything in your professional life and career so don’t let another day pass by – it’s time to act!

Not only have we made the price of the Business Negotiation Best Practice Programme as low as we can, we’ve also backed it up with a powerful money-back guarantee.

Negotiate Your Success!

 

Jan Potgieter

Founder & CEO

PS. Corporate Discounts Available

PPS. If you own a company or manage a large group of people and want your entire team to participate in the Business Negotiation Best Practice Programme, contact us for special pricing and customised implementation ideas.     

 

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Upcoming Dates:

02 - 03 May 2012,      Central London

10 - 11 July 2012,      Central London

'Outstanding course. I thought the presenters brought a unique style that kept the course unpredicatble in its delivery.'

Chris Persinger

 'You are a great team! I hope my co-workers can be a part of this next year.'

Jeff Robbins

'The best course in my career at Pfizer'

Joachim Alexandersson, Key Account Manager, Pfizer Sweden

'Fantastic, would recommend BNS. I intend to implement new practice directly as a result of this course.'

James Steed, Senior Key Account Manager, Pfizer UK

'Fantastic! The course has not only given me the tools necessary to negotiate, but the tactics to use immediately to generate results! You provided me with a plan and a structure to be confident.'

Shane Ferguson, Victrex USA

'Our negotiation skills have improved from before taking this class; it shows the course quality was excellent....I really think the course give us high impact.'

Hideki Goda, Victrex Japan